Due to the
lack of commission involved in trades made with eToro and numerous benefits
offered to users, you might be wondering how the company manages to stay in
business. Here’s where the eToro policy of simplicity and transparency comes
into play: eToro does not charge any commission whatsoever on trades. The only
revenue eToro makes comes strictly from the spreads (meaning the difference
between the “ask” and “bid” prices). Exceptionally low spreads are part of what
makes eToro so special, and that’s another reason I have developed a system for
this platform. By offering such low spreads, eToro strives to make traders
happy and motivate them to continue using OpenBook. By inspiring a loyal
community of traders to choose and stick with eToro, more trades will be made,
which in turn makes eToro more profitable as a company.
So, you might
ask, how does that affect eToro’s attitude toward its traders’ success? The
company will make a profit regardless of how successful a trader may be, right?
The answer is, as usual, simple: eToro wants traders to learn, grow, challenge
themselves, have fun, and especially make a profit. Successful traders are
happy traders, and happy traders continue trading – which comes back to the
point that the more trades made, the more revenue eToro generates.
By helping
traders be successful and become more and more profitable, eToro is in turn
able to stay in business. To that end, eToro offers tools like CopyTrader in
order to make it possible for more people to profit from online trading.
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